Michael W. Jalbert
Forbes Global Properties on Thursday outlined “Mission 2030”, a long-term strategic roadmap for its India operations, signalling a selective, standards-driven approach to the country’s branded luxury real estate market.
The company said the strategy would focus on residential, commercial and advisory segments, with an emphasis on asset quality, governance and long-term value creation rather than rapid expansion.
Speaking at an interaction in the capital, Michael W Jalbert, Chief Executive Officer of Forbes Global Properties, said India’s luxury real estate market is evolving alongside sustained wealth creation and growing global capital inflows. He said the firm sees real estate increasingly being viewed as a strategic asset by high-net-worth and ultra-high-net-worth individuals, combining lifestyle aspirations with investment considerations.
Jalbert noted that Forbes Global Properties has expanded significantly over the past five years, with a presence in over 600 offices across 38 countries, and said the company intends to bring global best practices and professional advisory services to Indian clients.
“This is not about scale for the sake of scale,” Jalbert said, adding that brand integrity and asset excellence would guide the company’s India strategy.
Company representatives said Mission 2030 would involve working selectively with partners, developing globally benchmarked assets and strengthening institutional-grade advisory services, while maintaining alignment with Forbes’ global standards.
Mani Gupta, Director, Forbes Global Properties, said branded residences are gaining traction in India as buyers become more discerning. She said Indian consumers are increasingly evaluating properties not only for end-use but also for investment potential, governance standards, sustainability and long-term growth.
“As the market matures, branding has to be supported by quality, transparency and professional implementation,” Gupta said, adding that branded residences could offer improved transparency and potentially stronger returns for buyers.
The company also underlined a cautious approach to branded developments, stating that branding should follow architectural distinction, asset quality and market relevance, rather than precede them.
Forbes Global Properties said it aims to act as a bridge between global capital and premium real estate opportunities in India as part of its Mission 2030 vision.
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