ESTRO – Fusion of engineering and culture

Desmania, an industrial design Company, is set to present their latest alliance ESTRO at Auto Expo 2023. It is a brand new space for Mobility Design with a formidable legacy of decades of experience, intellect and talent.

Desmania has collaborated with Italian design houses Anyma Design and SPM Engineering – both known for their ideologies and philosophy.

With a collective experience of decades, ESTRO seeks to be a one stop shop for start-ups, corporates, PSUs and government bodies to leverage the European expertise in design blended with the socio-cultural needs of India. ESTRO has joined hands with engineering companies with focused expertise in their respective domains like GP Vehicle Engineering from Milano, Italy for their upcoming concepts. The illustrious congregation at ESTRO is offering turnkey solutions for design of 2-wheelers & 3-wheelers, Cars, Trains, Aerospace, etc pivoting around user centricity, through perception and user experience.

Anuj Prasad, Chief Designer and founder of Desmania stated, “We can foresee India leading the EV revolution for the globe. Also, mobility in India is at a cusp of transformation through personal mobility, Last Mile, Railways, Metrorail being upgraded and renovated. Desmania, being in a leadership position, has decided to support the emerging industrial scenario through world class design. We bring in Estro by Desmania as a full body design service, from concept to engineering. Our partners are illustrious designers from Italy, who have decades of experience with intuitive wisdom to help us in creating global products from India”.

Lorenzo Naddei, co-founder of Anyma Design said, “ESTRO is the realization of a dream. A dream started almost 20 years ago with the first collaborations with SPM and Desmania. A dream made of friendship and collaboration. A dream made of fusion of cultures and passion. Estro is an efficient challenge because it is based on the thirty years plus of experience of companies and professionals, but above all because it is made by people who work together with a great human and professional cohesion.”

When: January 12 – 18
Where: India Expo Mart, Greater Noida