Delhi: NDMC asks shopkeepers to resize signage as per Outdoor Advertisement Policy

The New Delhi Municipal Council (NDMC) has instructed shopkeepers and traders to resize their signage boards in compliance with the Outdoor Advertisement Policy (OAP), 2017, warning of strict action against non-compliance.

According to a trader, the NDMC issued a notice on Monday to businesses in Khan Market, Connaught Place, Bengali Market, and other commercial areas. However, no specific deadline has been set for the changes, a trader from Connaught Place stated.

The notice specifies that signage must not extend beyond the length of the shop and that self-signage advertisements should not exceed a total surface area of 2.5 square metres. Shop owners who install, display, or retain such signage will be required to pay a fee.

Illuminated on-premise signage is strictly prohibited in shops or commercial establishments facing residential areas on streets narrower than 12 metres. Additionally, attaching signage to trees or shrubs is not allowed, nor are trade-related posters or printed materials on supporting columns, pillars, or posts.

The NDMC also emphasised that on-premise advertising must not obstruct pedestrian movement, fire escapes, doorways, or windows. Advertisements promoting products or services unrelated to the approved use of the premises are not permitted, even if those goods or services are available on-site.

All on-premise advertising must display essential details, including the trade or business name and shop number, while adhering to legal standards regarding decency, decorum, and social harmony. Each sign must be self-supporting and securely fixed, with no placement on or support from other signs.

Roof signage—whether painted, suspended, or constructed at roof level—is not allowed. To preserve aesthetics and ensure traffic safety, signage should be kept to a minimum.

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The notice further clarifies that subordinate information is permitted only if the business name remains the dominant element. Additional content designed to attract drivers’ attention along vehicular routes is prohibited due to potential traffic hazards. Reflective or flashing signs that could distract motorists are also banned. Signage must be installed only where visibility does not pose safety risks.

(With inputs from PTI)