Social Media Giving Day 2025: In an age of viral dances and curated aesthetics, July 15 – Social Media Giving Day – serves as a much-needed pause — a day to reflect on how online platforms can be used to serve real-world causes. Across Delhi-NCR, some digital creators are using their influence not just to entertain, but to educate, rescue, rebuild, and mobilise.
From the frontlines of animal welfare to blood donation missions and sustainability advocacy, these individuals are redefining what it means to be a content creator. On a day meant to celebrate purpose-driven platforms, here are five powerful voices from Delhi-NCR who are turning followers into changemakers.
Sai Vignesh (@saivignesh2000) – Running a self-funded animal sanctuary through social media support
At just 23, Sai Vignesh is already a powerhouse in the animal rescue world. Operating primarily through Instagram, he founded Almighty Animal Care Trust, a sanctuary that now houses over 1,500 rescued animals, including stray dogs, cows, pigs, birds, goats, and even abandoned horses. Sai’s content is a raw, honest window into the everyday chaos and compassion of animal care — feeding schedules, vet emergencies, fundraisers, and moments of healing. With no big sponsors backing him, he relies on crowdfunding and his loyal digital community to keep the shelter running.
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Kiran Verma (@kiranverma2) – Walking across India to save lives, one blood donation at a time
Kiran Verma is not your average social media personality — he’s a 21,000 km walker, literally. After a personal tragedy related to blood scarcity, he launched Simply Blood, an app and awareness campaign dedicated to voluntary blood donation. His long-distance solo walk across India brought attention to rural blood shortages and donor myths. On Instagram, Kiran shares urgent blood requests, success stories, hospital visits, and grassroots testimonials. His goal is simple: ensure no one dies due to lack of timely blood, and his social media acts as a live dashboard of need and hope.
Ankush Bahuguna (@ankushbahuguna) – Redefining male beauty content while driving public awareness campaigns
Ankush is known widely for his humorous sketches and beauty content — but behind the makeup tutorials and laughs is someone deeply involved in social issues. During the second wave of COVID, Ankush used his platform to connect plasma donors and patients, amplifying SOS messages and launching Project Plasma with fellow influencers. Recently, he helped expose a major cyber scam racket, using his personal story to warn others. His online identity now combines creativity and responsibility, making him a role model for digital citizens navigating fame with accountability.
Shivani Singh (@peepalfarm) – Educating thousands on veganism, animal rights and ethical living
From Noida, Shivani Singh is building a powerful voice around vegan activism, with a focus on education and rescue. She is a core part of Peepal Farm, a rural animal recovery centre and organic farm, but her reach extends across India via Instagram. Shivani’s page shares rescue updates — from paralysed dogs to birds caught in wires — while also breaking down facts about dairy cruelty, leather alternatives, and eco-conscious food choices. Her reels often include myth-busting around Indian diets and plant-based protein, making veganism both accessible and culturally relevant.
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Gaurav Jain (@abhaydaanam) – Saving birds and wildlife with free ambulance services and public campaigns
Gaurav Jain founded Abhay Daanam, a Delhi-NCR-based NGO that’s quietly doing heroic work for the city’s often-forgotten creatures. Jain, a chartered accountant and bird activist, was inspired to create this organisation after volunteering with PETA. From rescuing kites tangled in manja to treating injured squirrels, pigeons, and street cows, the NGO’s on-ground teams operate a free wildlife ambulance service. They also run hard-hitting public awareness campaigns — like “Manja Kills” — to reduce animal injuries during festivals. On Instagram, their stories feature real-time rescues, updates from the field, volunteer drives, and educational videos on what citizens can do when they find an injured animal in their neighbourhood.
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