The Delhi Government is set to launch a digital platform called Dilli Bazaar e-portal, aiming to connect markets in the national capital with customers across India and worldwide. In its initial phase, the platform will feature 10,000 vendors, with plans to expand and include over one lakh shops within six months. This initiative, claimed to be the first of its kind in the country, was reviewed by Chief Minister Arvind Kejriwal during a high-level meeting with Industries Minister Saurabh Bharadwaj and senior officials.
The Dilli Bazaar e-portal aims to provide a 24×7 digital storefront for Delhi sellers and create a unique virtual experience for users to explore both iconic and local markets. Customers will be able to search for products, markets, sellers, and geographical areas, highlighting the “Go Local” approach. The portal will facilitate the branding of markets and offer complete solutions, including market visits.
All shopkeepers in Delhi, regardless of their GST registration, will be eligible to register on the platform and create personalized digital storefronts. The Dilli Bazaar e-portal will not only serve as an e-commerce platform but also introduce virtual market tours, allowing customers to view market streets and shops, enhancing convenience in purchasing and itinerary planning.
Additionally, the Dilli Bazaar e-portal will be Open Network for Digital Commerce (ONDC) enabled, offering flexibility similar to UPI in e-payments. This means customers will have the choice to buy products from specific shops while using their preferred platform. Unlike current e-commerce platforms like Amazon and Flipkart, which restrict purchases to their sellers, Dilli Bazaar will enable sellers to sell across platforms and provide buyers with explicit choices.
The first phase of the scheme will focus on involving product sellers, with plans to connect service providers in the second phase. Start-ups will also benefit from the Dilli Bazaar e-portal, as they can sell their products through this platform, supporting their growth and visibility. (With inputs from PTI)
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