JioStar
JioStar has officially launched JioHotstar, a new streaming platform born from the merger of JioCinema and Disney+ Hotstar. With a subscriber base exceeding 50 crore, JioHotstar is now positioned as India’s largest OTT platform.
A unified streaming experience
The platform was unveiled on Friday, marking the collaboration between Viacom18 and Star India through their newly formed joint venture, JioStar. JioHotstar brings together the vast content libraries of JioCinema and Disney+ Hotstar into a single, seamless platform, offering users a more diverse entertainment experience.
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Impact on Existing Subscribers
JioCinema premium users:
Current JioCinema Premium subscribers will automatically transition to JioHotstar Premium for the remaining duration of their existing plans. Upon expiration, users will need to choose from the new JioHotstar subscription options.
Disney+ Hotstar subscribers:
Disney+ Hotstar subscribers can continue to access their content under their existing plans for the next three months without any changes. After this period, they will also have the option to migrate to JioHotstar plans.
AI-Powered personalisation and multilingual support
JioHotstar is designed to enhance user experience through advanced AI-driven recommendations. The platform will analyse viewing habits to suggest personalised content across movies, shows, and other categories. Additionally, it supports streaming in more than 19 languages, catering to India’s diverse linguistic landscape.
Kiran Mani, CEO of Digital at JioStar, shared the company’s vision: “Our mission with JioHotstar is to democratise premium entertainment for all Indians. By integrating AI technology and offering multilingual streaming, we aim to personalise content like never before.”
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The future of JioHotstar
With this strategic merger, JioStar aims to strengthen its presence in the Indian OTT market. The platform’s innovative features and expansive content library are expected to attract a larger audience, redefining the digital entertainment experience in the country.
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