Artix 4.0 art fair at Claridges promises immersive art experience

Delhi’s pioneering pan-India hotel art fair, Artix 4.0, is set to open soon at The Claridges. What sets this event apart from the multitude of art showcases across the country is the way it allows connoisseurs to experience captivating creations in an intimate, home-like setting.

Payal Kapoor—co-founder of Artix along with Malvika Poddar and Sethu Vaidyanathan, both stalwarts of the Indian art world—launched the fair four years ago with a unique concept: to create an elite, luxury, travelling art fair where each display feels like it is part of a private residence. For each edition, hotel rooms are transformed into immersive art spaces, designed to be cosy and personal. The rooms themselves become canvases, blending Indian art with global influences to offer a compelling narrative that engages the senses, the intellect, and the heart.

The trio successfully took Artix to Hyderabad last year. Kapoor says they are optimistic about returning there in the future and expanding to other Indian cities—and even abroad. “The format of the fair is compact,” she explains, “which makes it easy to transport and adapt to different venues.”

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More than art: A curated celebration of creativity

Although primarily a business fair, Artix now extends beyond art alone. “This year, we are including textiles, jewellery, and tribal handicrafts—everything that falls within the realm of artistic and creative expression,” Kapoor says. “The entire experience is meant to be a luxurious one, which is why we chose a hotel. We are not just displaying works in a hall but curating every room to tell a narrative of talent and innovation.”

Art collector and connoisseur Aman Nath, co-founder and Chairman of Neemrana Hotels, echoes the sentiment. “Art without an audience is as good as blank walls. So whether you see it in a gallery, at the studio of the artist, or in a hotel, at least there are eyes for whom the art is made,” Nath observes. “Besides, art without commerce is not sustainable. So artists can only be delighted that wine and champagne help carry their work to the walls of those who can afford it.”

The fair will feature works by both established and emerging artists, including Sanjay Bhattacharya, Satish Gupta, Krishna Khanna, Vikas Kalra, and Uma Shankar Pathak, to name a few.

Kapoor promises that this year’s edition will be “brighter and bolder”—not just a celebration of art, but of age-old storytelling traditions, creativity, and heritage. In a departure from conventional formats, Artix offers Delhiites a chance to experience art in an atmosphere of quietude and comfort. The fair also aims to foster community building and networking between visitors, seasoned artists, and enthusiastic new talents.

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“This will be a one-on-one experience with the art community,” Kapoor adds, “a cultural exchange and a close encounter with the originality of the human mind.”

What Artix will not be, she emphasises, is “another fashion event or a Dilli Haat-style outing.” As she puts it, “Come, see, enjoy a first-of-its-kind Artixperience!”

When: August 2–3

Where: The Claridges, New Delhi