Itel A90 launched in India with AI assistant and IP54 rating

Itel has introduced its latest budget-friendly smartphone, the Itel A90, priced from Rs 6,499. Aimed at users seeking modern features without a hefty price tag, the A90 brings several premium-like capabilities to the entry-level segment.

Among its standout features is Aivana 2.0, Itel’s upgraded AI assistant. The company claims Aivana 2.0 can handle a range of tasks, including answering questions from documents, describing images, initiating WhatsApp calls, and solving mathematical problems — a rare offering in budget smartphones.

The A90 sports a 6.6-inch HD+ IPS display with a 90Hz refresh rate, alongside a Dynamic Bar and Always-on Display for enhanced notification visibility. It runs on the octa-core T7100 processor and ships with Android 14 Go Edition. Users can access up to 12GB RAM through memory fusion (4GB physical + 8GB virtual), and choose between 64GB or 128GB of internal storage.

In terms of photography, the phone features a 13MP rear camera with advanced image processing and a sliding zoom control, while an 8MP front camera caters to selfies and video calls. Audio quality is bolstered by DTS sound technology.

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Built for durability, the A90 carries an IP54 rating, offering resistance to dust and water splashes. It also includes both face unlock and a side-mounted fingerprint sensor for added security. The device is powered by a 5000mAh battery, supports 15W charging, and comes with a 10W charger in the box.

To sweeten the deal, itel is offering a free screen replacement within 100 days of purchase and a three-month JioSaavn Pro subscription at no additional cost.

The Itel A90 is available in two colour variants: Starlit Black and Space Titanium.