Kia has officially announced development of an all-electric pickup truck designed specifically for the American market. The revelation came during a recent corporate event in Korea, where executives confirmed the model will compete head-to-head with established midsize trucks like the Ford Ranger and Toyota Tacoma.
Strategic Positioning
Unlike Kia’s diesel-powered Tasman pickup destined for global markets, this EV model will ride on a dedicated electric platform. Early reports suggest it may share technology with Kia’s E-GMP architecture that underpins current EVs like the EV9 SUV. The automaker is targeting ambitious sales of 90,000 units annually in the U.S. market.
Competitive Landscape
The electric pickup will enter a relatively open segment, currently dominated only by Rivian’s premium R1T. Kia’s offering could provide a more affordable alternative to existing electric trucks, potentially priced between 40,000−40,000−50,000. The model will also challenge conventional midsize pickups including the Chevrolet Colorado and Nissan Frontier.
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Production Plans
Kia will likely manufacture the electric pickup in the United States to qualify for federal EV tax incentives and avoid import tariffs. The company already operates manufacturing facilities in Georgia that could support production. Spy shots suggest development is well underway, with a production-ready reveal expected within the next year.
Market Potential
This move represents Kia’s boldest entry yet into the electric truck segment, complementing its growing EV lineup that includes the EV6 crossover and three-row EV9 SUV. As consumer demand for electric trucks grows, Kia’s offering could provide a compelling blend of capability and affordability in an increasingly competitive market.
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