Delhi Government circulates questionnaire among traders of 5 markets for redevelopment

Of the five markets selected by the Delhi Government for redevelopment, questions on the age group of the customers and conversion rate of deals are included in a questionnaire circulated among the traders

Delhi redevelopment

Photo by Ravi Sharma on Unsplash

The introductory section of the form reads, “Congratulations! Your market has been selected as part of a redevelopment initiative by the Delhi government. As part of the process, you are required to fill the form to help the architect know your business and your market better. After understanding the nature and needs of your market, the architect will be able to come up with the plan to make your market a ‘Model Market'”, reads the introductory section of the form.

The deadline for the submission of the form containing the questionnaire is 17 July.

There was an announcement last month by the Aam Aadmi Party (AAP) government that it will redevelop five markets that comprised Kamla Nagar, Sarojini Nagar, Khari Baoli, Lajpat Nagar and Kirti Nagar.

To generate more job prospects with an investment of Rs 100 crore in the redevelopment project, the move was in accordance with the announcement in the city government’s Rozgar Budget 2022-23. 

A meeting of the project’s expert committee and business leaders from the five markets was held at Civil Lines on 30 June, where it was decided that an online form will be circulated among the shopkeepers to get their feedback on the project.

The form has been distributed among the shopkeepers. It contains questions on the nature of the businesses, area of the shops, conversion rate of deals and customers’ age group.

The questionnaire is designed to know the break up of male and female customers along with employees, daily footfall at the stores and traders’ views on the problems affecting the market.

A member of the expert committee and the chairman of the Chamber of Trade and Industry (CTI), Brijesh Goyal says that the government is taking the traders into confidence.

Goyal asserts that for any market to be redeveloped, it is essential to know everything about that market. It is important for the government to be aware of the problems existing in the market. For instance, if we want to construct a ladies’ toilet in a market, it would be helpful for us to know the number of female employees at the shops and the average footfall of women there. The work will be carried out in accordance with the needs of the market.

Chief Minister Arvind Kejriwal enlisted the unique selling point (USP) of each market when he announced the names of the five markets for the redevelopment project.

Kejriwal had stated that Kamla Nagar is a youth hangout zone, Lajpat Nagar is a one-stop destination for wedding shopping, Khari Baoli is famous for its spices, Sarojini Nagar is known for its street fashion while Kirti Nagar is famous for furniture and household decor. 

(With inputs from PTI)

 

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