Despite a drop of around 30% in viewership in the 15th edition of the Indian Premier League, broadcast heavyweights went all out to snap up five-year media rights for a steep Rs 48,390 crore at the e-auction – a threefold increase from the last auction held five years ago

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She glittered in an age of VCPs and roadside video parlours, dimmed with the advent of cable TV and faded away as the internet spread In mid-September of 1989, a popular video cassette player (VCP) renting outlet in the sleepy district town of Khagaria in north Bihar had put up a small board at the […]

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